This custom design initiative was created to merge fashion with advocacy — using custom statement dresses as a platform for domestic violence awareness and survivor support.

Each piece is designed with intention, and the mission behind them is deeply personal to Samantha.

Domestic abuse is a pattern of behaviors used to gain power and control over a partner. It can be physical, sexual, emotional, psychological, financial, or technological. It includes behaviors that hurt, manipulate, or terrorize a partner, such as threatening, stalking, harassing, humiliating, or gaslighting. Abusers may also isolate partners, control finances, or dictate where they go and who they see — leaving them afraid, powerless, and trapped. Survivors often carry the effects long after the abuse ends. They may struggle with anxiety, depression, panic attacks, or low self-worth. Many internalize blame or guilt, struggle to trust others, or have difficulty forming healthy new relationships. Domestic abuse can happen to anyone who is married, dating, or living together. It affects people of every socioeconomic background, education level, age, and identity.

Through this initiative, proceeds and ongoing advocacy efforts will support organizations dedicated to survivor resources, education, prevention, and healing.